'Commodifying themselves': the ordinary people posting Instagram sponcon to profit off friends

Affiliate marketing is not MLM, but the leveraging of friendships in order to sell product reminds Rebecca Haines of the controversial business ...-2025-08-07 17:12:46Z:https://www.google.com/url?rct=j&sa=t&url=https://www.theguardian.com/lifeandstyle/2025/aug/07/instagram-micro-influencers&ct=ga&cd=CAIyHDk4ODQxOGQzOTk1ZDUzOTI6Y29tOmVuOlVTOkw&usg=AOvVaw3aRHlJNZb_0_q6Yu8SsiP0