1. Running your program on auto-pilot Affiliate programs require management and optimization. It's possible to allow affiliates to sign up for your program and access affiliate links, but that isn't enough. Simply setting up your affiliate software and expecting the program to grow on its own is unrealistic. Affiliate management takes time and effort. If you don't put in the required time, it will show in the success of your program. 6. Not treating affiliates as business partners Building strong relationships with affiliates will help you achieve your affiliate program goals quicker. It is more than both parties following the terms and conditions of the affiliate program. Learn from your top affiliates and figure out how you can help them be successful. Work towards a common goal of increased revenues for both your business and the affiliate. 7. Slow application approvals When an affiliate applies to your program, the odds are they are excited to start promoting your products or services. Application reviews that take days or weeks will reduce the chance that the affiliate remains enthusiastic about promoting your product or service. Often, affiliates will join programs because they have an immediate need for a specific type of product to include in a newsletter or promotion. Don't delay in affiliate application reviews and onboarding. Let affiliates know if they are the right fit for your program as soon as possible. 9. Not monitoring or policing your program Fraud is not uncommon and results in a direct reduction in revenue and can jeopardize your brand's reputation. Start your affiliate program with well-defined affiliate terms and conditions and make sure to enforce the rules. Don't get scammed by bad affiliates. The easiest way to monitor your affiliate program is to monitor your brand online and review your affiliate traffic and sales for any inconsistencies. | 
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